Amazon.com – on the Brink of Bankruptcy Case. 1. 2 1 CASE SYNOPSIS 2 3 4 5 Started as “Earth’s biggest bookstore” in 1994 Raised $50 Million via IPO in 1997 Explored new business models, auctions & marketplaces in 1999 Shifted to traditional retailers after fall in GP in 2000. Deep E-commerce expertise. Despite declining stock prices, number of customers continued to rise. Closed down online toys store & partnered with Toys R Us in 2000.

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Lehman Bros report negative Credit Rates Gross Profit Margin 24% 18%. 3 1 PROBLEM DEFINITION2 3 4 5 Can Amazon become Cash Flow positive by 2001? Will revenues & Profits grow? Could they create & sustain value over time?

Will returns to investors increase? Sub-Problems:. Simply growing revenues & retaining customers will not work.

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Strong competitors were lining up. Investors expected returns. 4 1 2 3 4 5FISH BONE Diagram # of customers reached every week # of stores in USA & Canada Profit Cash Flow Sustain value Return to investors Competitors lining up Revenues Operating costs Dividends Brand value Ebay Borrowing. 5. Key challenge in late 2000s: achieve profitability by 2001 end.

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to. Lust & Liberty is a romantic mystery novel on an epic scale, detailing the town of Berylford’s forbidden liaisons, blackmail, bribery, and deception, amid a society obsessed with social and financial statusLady Oliviera Vyrrington is no stranger to sorrow, having buried three children, plus a.

Problems intensified because of dot com stock market crash and bankruptcy of online retails partners. Borrowed money $700 million.

Partnered with Toys “R” Us. Entered into “Logistics services” business model. Combination of business models – Marketplace model, Auction model and Retail. It could be the tipping point for Amazon. 1 2 3 4 5SITUATIONAL ANALYSIS. 6.Reduce Operating Costs.Increase the dividend.Buy back the stocks.More desirable shipping.Opening new distribution centres.Renting out Movies & books.Manage Inventory.Customer Service 1 2 3 4 5 RECOMMENDATIONS.

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